Direct to Garment Printing Services are Good For Your Business
Existing and New Decorators Should Expand into DTG Printing
There are many situations where adding direct to garment (DTG) can be a smart business move. There’s a lot to consider if you are new to the industry or a seasoned veteran. You need to consider the type of orders you are already getting. Consider the type of printing you primarily do. What is going to be most important for you and your customers. Then there are business factors as well (cost, durability, functionality, etc.) We’ve compiled this handy guide to help your business planning. It will help you make a decision as to whether DTG services should be added to your business. We've also created a post called Why You Should Add DTG Printing To Your Business to help in the thought process.
When is DTG right for your business?
You just started your business
An investment into a DTG printer will set you apart right from the start. You’ll be able to offer high quality prints without having to require a minimum number of prints. Plus, there are not many color or design restrictions. (Check out our blog page DTG Has Unlimited Colors for more info.) New designs can be printed quickly. There is not a need for a large amount of storage space for designs. You’ll get up to speed very quickly because the learning curve is small. You’ll be making money very quickly.
You can’t do small runs or one-time orders with traditional screen printing. Even orders that require more set-up and preparation don’t make sense with traditional. You won’t have to turn these types of orders away with a DTG machine. Your shop will be able to print lifelike images with unlimited colors. There are no limits on the number that is required to print.
A DTG printer could be the perfect addition to your shop. When you are looking to increase productivity and diversity you can’t go wrong with DTG. It increases both. Most people use heat transfers to start their garment decoration businesses. Heat transfer is a low cost method to enter the business, but it is limited in its printing capabilities. Some people are tried and true screen printers who are looking for something to set their business apart. A direct to garment printer is the next step. You will bring in new customers and start printing faster.
When You’re Looking to Increase Production
Your production capabilities will increase when you add a DTG printer. High production demands may make you feel as if traditional screen printing is the only way to go. But DTG is an option as well. The printers are quick and cost effective. They used to be very expensive as well. Many shops that have high production use a combination of different types of equipment. A DTG printer will allow you to run two different print jobs at once. You could also have the option of digital hybrid printing.
You won’t have to subcontract print jobs. The profit margins are terrible on t-shirt printing jobs. If you add a DTG printer to your shop it would make better sense. The printers require a small amount of shop space and the maintenance is minimal. The ink is very affordable and you don’t need much training to use it. DTG can be profitable.
The first step is to decide whether one of these plans and ideas is right for you. Your customers might be the perfect fit for a DTG printer. You might think you can find a new or additional customer base that is just right for a DTG print offer.